This is a comprehensive guide to learn how to create a blog and profit from it. In this comprehensive guide, you will learn about:
- How to build a professional blog.
- Ways to profit from your blog.
- Tips for building a professional blog.
- and more.
To the details:
The basics of creating a successful blog to make excellent profits from it
1. Specialization
In the beginning, you must choose a specialization for the blog that you want to create , and what is meant by specialization here is that you choose a general field, then you divide that field into several specializations and smaller fields, and choose a specialization and start with it.
An example of this is the Winners Blog. The blog now talks and provides content in several disciplines (finance and business, e-commerce, self-development, technology), but at first the blog was specialized only in marketing and profit from the Internet.
This was confirmed by the founder of the winners, Mr. Magdy Kamil;
“Of course in my work as a web marketer I specialize in one thing and this is what I recommend. The Internet world is vast and rich in an unimaginable way. If you leave yourself to everything, you will lose your focus, and you will not be able to achieve results in anything, so I always recommend specialization.
Therefore, it is important to choose a clear specialization that can provide high-quality content when talking and writing about it, in order to be a pioneer in that specialization, after that you can expand and talk about more topics in the same context and scope of your specialization.
2. Ensure that the blog is technically compatible with search engines
There are many algorithms that search engines use - the most famous of which is the Google search engine - to rank websites and content on the Internet, but the first and most important of them is that your blog be compatible and technically qualified with search engines.
Here are the most important points you should keep in mind:
a) The blog responds to mobile visitors
According to the statistics of our Winners blog, the vast majority of bloggers surf through mobile, with a rate of more than 75%, and this means that the blog must be configured primarily for mobile visitors.
Mobile Friendly tool from Google helps you to know how compatible your blog pages are with mobile visitors. It is a free tool and should always be one of the tools that help you improve the performance of your blog.
b) The speed of blog pages while browsing
One of the most important factors in providing a distinguished user experience for the visitor is that he does not encounter any difficulties browsing the blog or the content inside it, so you should use the PageSpeed Insights tool from Google to find out more information about the performance of your site's pages, their responsiveness and speed during browsing.
Read also: Profit from the Internet without capital 6 methods explained in detail Mysuperpet 2023
c) Solve the problems in the blog
The Google webmaster tool is the magic solution and your companion on your next trip. Through this tool provided by Google, you can know all the problems facing your site and work to solve them as soon as possible, so that the visitor does not face any problems browsing and consuming the content of the site, and so that you do not encounter engines Search Problems with crawling and archiving content within the site.
d) Understand the target audience
Who is the category that directs the content that you provide? To answer this question, you must know a lot of details in order to be aware of what the needs, topics, and the way you present the content are preferred by your target audience.
Knowing and defining the target audience is a very important process, and all you have to do at that stage is search and exploration.
First, you need to determine who is the audience you want to target.
The next step after knowing your goal is to read the comments of the audience you target everywhere, on the YouTube platform below the videos related to the topics you are interested in, on the sites of your competitors in the same specialty, and on social media platforms, and write down all of this in a clear file that helps you and your work team to put content plan.
Use the Make My Persona tool from Hubspot to build your ideal customer persona .
3. Content Plan
In this step, you choose the audience you want to target, the niche you will talk about, and you have a clear idea of the topics your audience is interested in, and the problems you face and that you must solve using the content.
The next step is to prepare a comprehensive plan for the content that you will publish on your blog. Here are the basics of building a content plan for your blog:
a) Determine the topics you will talk about
You now have a list of topics that your target audience is interested in, you must arrange that list logically, and focus on the most important topics that your audience cares about, and those are the topics that you should start writing about.
It is also important to understand that you have to start with the general and then move to the specific, for example you can write an article at the beginning about Real Madrid Club in general, and then move on to write an article about the most important players … this is in case you want to create a blog and profit from it in the field of sports.
b) Choosing keywords
Here you have to choose the appropriate keywords for each topic, know the intensity of competition for those words, and where you should distribute the keyword in your content.
c) Write and promote high quality content
The last step is to choose the type of content suitable for the topic you will be talking about and the keyword you have chosen, then start writing high-quality content that meets the needs of your target audience and what they are looking for.
Then start developing a plan to promote this content on social media platforms, forums, backlinks, and paid ads.
These were the basics of building a successful blog… Read on to know all about how to create and monetize a successful blog.
The difference between free and paid blog
The option of building a free blog is very tempting, because it will give you a platform where you can express yourself and publish the content you want completely free of charge.
But in the event that you seek to build a distinct (Brand) entity that is different from competitors, and if you want to create a blog and profit from it professionally, then you will need a paid blog, because free blogs are poor and limited in features and characteristics.
Here are some advantages of a paid blog over a free blog:
1. You can modify the properties of the appearance and the way the blog works as you like
In the paid blog, you can modify the appearance of the blog and choose the optimal template and final form that matches your goal of creating and working on the blog, in addition to many advantages and additions that help you succeed and grow, and one of the most famous platforms that provide many distinctive additions is the WordPress platform.
Unlike the free blog, the plugins there are very limited, and if you want to expand and use those plugins, you will have to pay money, and this means that you have to buy paid web hosting from the beginning that will be the interface of your blog idea professionally.
Also, an important feature of creating a paid blog is that you can use your own domain name.
When you build a free blog, you cannot use your own domain, so the domain name you will choose must end with the name of the platform you use. For example, the winners domain will be alrab7on.wordpress.com instead of alrab7on.com.
2. You have more efficiency in the search engine optimization process
This is for several reasons, including that you can build the structure and format of your blog in a simple way that helps search engines access and archive the content and pages of the site faster, in addition to the possibility of adjusting the speed of the blog and responding to the mobile better.
And blogs with paid hosting can carry more visitors to your site without the site experiencing problems, unlike free blogs that have a maximum number of visitors that can be tolerated.
3. There are no ads imposed on you inside the blog, like free blogs
In the end, your free blog is located on the hosting and domain of the platform that allowed you to build your blog, so you do not have the right to remove the ads of that platform from within your blog, on the contrary, in paid blogs, you are the first and last controller of all the ads inside the blog.
To determine the best decision for you, ask yourself: What type of blog do I need?
If the answer is a blog that does not exceed 150 pages and a small number of visits, then the free blog option is best for you, but if you want a blog that you want to profit from and add content, you must go to the paid blog option.
In the event that you do not have enough money to create a paid blog, I advise you to create a blog through the Blogger platform, and here is an article that contains a detailed explanation of creating a domain blog through Blogger.
What are the ways to create an electronic blog?
There are several methods that enable you to create a professional electronic blog that suits your goals, I will show you each method, and in the end I will suggest the best option for you for the winners team.
1. Special programming
It's simple here; You have an idea and you want to implement it from scratch professionally. All you have to do is define your goal for the blog, the way you want it to work, and your vision of the final form that you want the blog to appear in.
It communicates with a professional software team, explains these matters to them, and follows up with them the implementation stages.
2. Content Management System
One of the easiest and best ways to build a professional blog is to create a blog through content management systems. In this method, you choose the content system you prefer (Wordpress, Joomla, Drupal, and others), then install it on your hosting, and install the plugins that help you succeed.
3. Software as a Service
You do not need programming experience, through one of the sites that provide software as a service, you can create a blog and modify it simply, and you do not even need a domain or hosting, all of this is provided to you by the company you deal with.
4. Host and share digital content
Via Linkedin, Medium, or Wattpad, you can create a personal page and share content on the Internet.
What is the most appropriate choice for creating an electronic blog?
We at Winners believe that the best choice that enables you to create a professional blog is the wordpress.org content management system, because of its ease in the process of managing content, and the presence of features and additions that enable you to configure content for search engines, and modify the design of the blog and improve it to provide the best experience for the visitor.
To know the steps to create a blog or website through WordPress, you can read the guide with the link below:
Ways to profit from blogging
In the coming lines, I will provide you with several solutions through which you can convert your effort and work on your blog into money, and how to apply each method.
1. Profit from blogging through affiliate programs
Affiliate marketing depends on you, the owner of the blog - and in this case the marketer who has a source and platform for marketing and contains a large number of visitors - marketing products and services related to the field of your blog, and in return you take a percentage of the sales on each product that is sold through you.
It is worth noting that, regardless of the field of your blog, you will find products and services that you can market with commission and profit through.
Example: You have a blog about travel and tourism. You can search for services that have commission marketing programs that your blog audience needs, such as hotel and flight services, recreational tourism trips...etc.
It is worth noting that the hotel booking website has a wonderful commission marketing program, and we have prepared a comprehensive article on how to profit from it, and here is the link to the article:
2. Profit from blogging by renting advertising space (banners)
If your blog has a large number of visitors, then you are halfway there. Advertisers want to display their products and services and reach the largest number of visitors. All you have to do in this way is to continue publishing high-quality content that attracts more visitors to your blog.
Then photograph the statistics of the blog and the number of visitors in recent months, and display those statistics in a banner under the title Advertise with us within the content pages on the site.
You can also communicate with sites that provide services or products related to the field of your blog and display your marketing services to them through banner advertisements.
The method of accounting between you and advertisers is by using one of these two methods:
A) Cost Per Click: In this method, the advertiser pays you money for the number of clicks made by visitors on the ad.
b) Cost Per Mille: The matter is different in that method. Here, the advertiser wants to see the ad as many visitors as possible, and therefore the account will be for every 1,000 views.
3. Profit from blogging through Google Adsense earnings
The Google AdSense program is a program affiliated with Google, which allows website owners to place ads within the content on the blog, and in return Google gives you a percentage of the profits, and the profit rate varies according to the field of advertising, the target group, and from any country.
Terms of subscription to Google Adsense
- The blog must be owned by you and is not a free blog (except for Google's own blogging service, Blogo).
- The content should be of high quality and provide benefit to visitors.
- The blog should have a good number of visitors, and search engine visitors are preferred.
- To have more than 30 articles, and 10,000 visitors to different pages.
- The blog should contain 4 important home pages.
The pages that your blog should contain are:
- About us page: which explains the reason behind the creation of the blog and the work team, and what information and experiences the blog will provide to visitors.
- Privacy Policy page: in which the manner in which the blog deals with visitor data is clarified, and an explanation is made because the blog displays Adsense ads, and the AdSense company collects information about visitors for targeting.
- Terms and Conditions page: In it, the blog explains the way dealing with each of: visitors, content, intellectual property rights, etc. is regulated.
- Contact Us page : It explains all the available methods for blog visitors to communicate with the founder and owner of the site.
Also read: 10 How to profit from Snapchat everything you need in one place Mysuperpet 2023
What are the expected profits from Google Adsense?
You now have a blog that has a large number of visitors, and you applied to Google Adsense after applying the criteria and conditions, and you were accepted into the program by Google. What is the profit equation?
Profit = number of clicks x cost per click.
In order to achieve more profits, you must bring in more visitors in the event that the specialization you are talking about has a low cost per click.
Or to focus from the beginning on a specialization in which the cost per click is high, even if the number of visitors and those interested in it is small compared to other specializations.
The secret of success in this method is to provide the best browsing experience for the user, to produce high-quality content in a niche that has a good click average, and to promote the content well so that it occupies the first positions in search engines, most notably the Google search engine.
4. Profit from blogging through paid reviews and guest posts
You can take advantage of the popularity and number of visitors to your site to write useful product reviews related to the specialty you are talking about, after communicating with the owners of those tools or products that you will write a review about.
Determine what is required and the important and distinctive elements that they want to promote in their service or product, then agree on the appropriate price with the number of visitors who will get to know that service or product through you.
You can also cooperate with the owner of another site who wants to write a guest post on your site, and for those who do not know the guest post is when the founder of a competing site cooperates with you in order to write a high-quality article that provides benefit to your visitors and refers to his site.
There are several reasons for the importance of the Guest Post, including:
- So that the owner of the site can increase the power of his domain.
- Increase awareness of his brand.
- Bring new visits to his site.
It is worth noting that mutual cooperation can take place, whether it is writing content for an agreed amount of money, or you also writing a Guest Post on the other site, and thus obtaining the advantage of making a Guest Post on another site.
5. Show yourself as an expert and promote your business
If you have your own business, such as producing and selling courses, for example; You can provide content that is of great interest to visitors and build confidence between you and visitors that you are an expert in that field, thus increasing the chances of buying from you and favoring you over competitors.
Another example: If you own a business that sells men's grooming products, you could provide content that teaches men how to take care of themselves using your products.
Or you can provide consultations in your field of specialization, according to your extensive experience in the field.
An example of how this solution works:
Nerdfitness publishes content on the right exercise methods, how to lose weight and gain a healthy body shape, and in return provides consulting services and training programs by expert trainers.
Another example: Brian Dean, one of the most famous search engine marketing and e-marketing experts in the world, publishes high-quality content through his blog and YouTube channel under the title Backlinko, which makes him one of the pioneers in the field, and therefore one of the first choices for those who wish to professionalize marketing and buy educational courses From which.
6. Profit from blogging by selling newsletters
There is not much in the Arab world in particular that pays attention to the importance of email marketing and its increased effectiveness in the past years. You can build a large mailing list and interact with your customers constantly, and therefore you can use that list for marketing purposes for advertisers and other companies.
But make sure that these marketing messages are in harmony with the mailings related to your specialty … for which your site visitors initially subscribed to that mailing list until they reach them.
=The most important question: How do you build a mailing list?
By making some content available only by registering with e-mail, or displaying complementary content to the articles on your site … provided that it is useful and rich and can only be downloaded by mail.
And taking care day after day to expand your email list and increase customers, and develop a plan for the content that you will send to your visitors via mail, in addition to interacting with them and listening to their opinions about the development of the blog.
The most important tools that will help you do this is Mailchimp , a site that helps you manage your mailing lists and know the best times to send to subscribers, the rate of opening mail and who reads, and a lot of useful things.
7. Profit from blogging by providing paid professional content
You can divide the content that you publish on the blog into two types: free content, and paid content that can be viewed for a monthly subscription.
But how will people trust and subscribe to your blog?
By publishing free content in your field of specialization that targets the awareness of the beginner and average person in that field, provided that the content is of high quality and useful to a large extent, and helps the person enrich his thinking and knowledge.
After that, a relationship of trust will be built between you and the reader, and at that time he will look forward to knowing more information about that field. At that time, you will display (professional) content written by experts in that field, including you, in exchange for a monthly subscription.
An example of how effective this method is:
The best one to apply that solution is the Entrepreneur Magazine (Entrepreneur), as it offers a monthly and annual subscription, and in return the ability to access and read all the free and paid magazine articles.
5 tips for building a blog and making the most of it
Here are 5 important tips that I consider as a professional framework on how to create a blog and monetize it well:
1. Take care of the technical part of optimizing your site for search engines
Are search engines having trouble crawling and indexing your site? Does the visitor face a problem with the speed of browsing the site, dividing the site, or responsiveness of the site to the mobile phone?
All of these questions relate to the technical part of optimizing your blog for search engines, so you must build a solid foundation that will help you succeed before you start producing and publishing content on the blog.
2. Create Pareto 80/20 content
Producing content that is compatible with search engines and takes into account SEO is important, but that content must be attention-grabbing and comprehensive. Make sure that you understand those interested in the niche (Niche) that you have chosen, in order to develop a content plan for your blog that the target audience really cares about.
And always remember the Pareto principle: 80% of the results are caused by 20% of the reasons, and your understanding and interest in what your visitors want and the topics they are looking for is your first path to success.
3. Have the reader complete the content to the end
We are in an age where the stakes are in keeping the visitor's attention, so it's important to know more about lead writing, and ways to make the read-to-the-finish process interesting and keep the reader's attention to the finish.
4. Continue to invest in promoting and distributing content
Promoting and distributing content should be the second thing you should take care of after completing the production and publishing of the content, in order to ensure that the content reaches the reader and is well consumed.
And content distribution is building a plan for distributing and linking articles to each other within the site, content promotion is cooperation with other sites to promote content, and publishing content on social media platforms.
It is very important that you care about distributing and promoting content as much as you care about producing and creating content, so that your content occupies the first pages #1 in search engines.
5. Develop your plan constantly and make yourself always evolving
There is always something new in the field of marketing, content creation, the desires of your target audience, search engine updates, specifically Google algorithms, so you have to be flexible enough to adapt to these updates, and develop your blog to the best.
Conclusion
That was all the information on how to create a blog and profit from it. I hope the article provided you with the benefit you were waiting for.
And I want to know from you: What is the method that you rely on to profit from your blog? Do you use one method of profit or more than one method?
I would like to know your answer by leaving a comment below the article.